In 2016, Columbus State commissioned us to help with a variety of projects, from animation to live action, including co-shooting the Preferred Pathway video with in-house video coordinator Mark Van Horn, followed by tracking and animating logos onto the white boards.
Many students’ take on wayyy too much debt to obtain their degree. Columbus State Community College has a solution for that with their Preferred Pathways program. With the program, you can start at Columbus State for 2 years, and then transfer to nine different schools to finish out your degree. A no brainer right?
We used a planar tracker to track the blank white boards and then add the logo animation for each university. Add some color correction and viola!